In January, 1001Stressballs.com gave you some tips on getting prepared for your whole year of events, trade shows, and networking opportunities. This month, we want to help you get specific! When your promotional products, including custom stress balls, show that you put forethought into your giveaways, your professionalism and attention to customer needs shine.
Blog posts in this series
Think ahead to be specific
Yes, we used a really similar sub-heading last month, but it is SO very important to plan ahead when you are getting ready to order stress balls in bulk. Based on event timing, you might even see what kinds of problems you can solve for your new contacts. For example, if you have an event before Health Care Risk Management week in June, you can give out our healthcare professional-themed figures that could then be re-gifted, exposing even more people to your brand and services. Yes, giving re-giftable items solves a problem! But is it re-giftable with my logo and info on it? You betcha! We can work with you on design and placement to maximize both exposure and flexibility of use. We also offer an incredible array of standard holiday shapes, so pinatas in May and jack-o-lanterns in October are definitely available.
Quick question: Does your company or industry have its own awareness or celebration week? Our custom shape stress balls are perfect for ultimate specification. We can help you choose a shape or design a new one that will fit any theme you can think of.
Other ways to be specific with promotional items
Being specific isn’t limited to an event or theme. Another way to approach stress ball customization for a successful swag year is to get clear on your intentions. These items ARE marketing tools, after all. Has your marketing team already decided on a message or goal for the fiscal year? Think about how your swag items can fit into that decision. For example:
- Are you promoting a new product? Create a custom squeeze ball in that shape.
- Are you trying to increase website traffic? Make sure your URL appears alongside your logo by using our personalized printing options.
- Do you want to increase attendance at your own event? Add dates and information to your product.
- Do you want to be memorable? (Who doesn’t?) Don’t be generic. Take advantage of all our customization features and alternatives. We’re here to help you make an impression.
Specificity can also extend to your audience. Think about what will be meaningful to your potential clients. You don’t want your new contacts passing your promos on to their kids or pets. That’s not the kind of re-gifting that gets brand exposure! Will they appreciate a motivational message they can see on their desk every day? We can help with that. Will they appreciate a noise-making, laughing stress-reliever they can squeeze when things get rough back in the office? We actually have those!
Be confident in your promotional products
No, being confident isn’t in itself being specific, but here are some specific facts we’ve found from our research about the benefits of using the right custom promo item:
- Approximately 50% of people who receive a promotional item keep with them rather than throwing it away. FIFTY PERCENT! That’s at least half of the folks you hand an item to.
- According to the Promotional Products Association International (PPAI), 63% of consumers give away their promotional products when they don’t need them. There’s that multi-contact brand exposure we were talking about earlier!
- PPAI also reports that 89% of consumers can tell you which company gave them the promotional item they received two full years after they’ve received it.
But you know what increases all of those stats? You guessed it: specificity! Specific customization, specific design, specific information. Recipients can tell from your item whether you had them specifically in mind, so let them know you did.
Now that you’re getting prepped by getting specific about your design and ordering well in advance of your events (with our handy little prep check list, of course), we hope you will check in with us in a couple of weeks for some tips about being purposeful in your choices and in your interactions with new contacts.